A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.
The only downside is the confusion you’ll face when you say, “I'm a freelance copywriter.” (Many people think “copywriter” means you can help protect their inventions against theft — as in “copyright.”)
One of the easiest ways to answer — what does a copywriter do? — is to say, “You know all the stuff you get in your mailbox?”
“Well, a copywriter wrote that. Copywriters also write other marketing materials like websites, emails, brochures, catalogs, and more.”
If you're interested in copywriting, it's probably because you heard:
It's a great way to make money working at home.
You can be up-and-running quickly with very little investment.
A formal education is not required.
All of these things are true.
In fact, professional copywriting skills continue to be in high demand and copywriting jobs are some of the highest paid projects for freelance writers.
Many copywriters make six-figures working full-time. Others only work part-time, but enjoy a full-time income.
The best part is, there is still plenty of room in this huge and expanding industry.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.
This text is known as “copy.” Copy is everywhere — it’s part of a $2.3 trillion industry worldwide.
Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.
That’s why a copywriter is often referred to as “a salesman in print.”
Copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items). The purpose of a copyright is to protect that material and prevent illegal use of it by unauthorized agents. The owner designates the material is copyrighted with the symbol.